I want to talk to you about which fonts to use when you write your pattern. I don’t mean which fonts are more attractive or easy to read, though that certainly is a topic for discussion, I mean which fonts are best if you want your customer to be able to get the best use out of your pattern.
I’m pretty confident in saying that, for most of us, the first patterns we wrote were in Microsoft Word or a similar word processor, and we used the font that the software defaulted for us. It depends which version of the software you used but the chances are that if you worked on a Windows machine you’ll have used Calibri. Did you know that there’s a very good chance that if one of your customers printed your pattern from an Apple machine, it won’t have looked the same as your copy? The same is true of Apple users who will likely have written in Helvetica, and that will probably have looked different from a Windows machine.
Different? In what way?
The problem is that, unless someone has paid extra for the font, Calibri won’t exist on the Apple machine, and Helvetica won’t exist on the Windows machine. That means that when your customer opens the document the system won’t be able to find the font you used, so it will use its default. It will do its best but its default font might be a slightly different width to your font so you might end up with text running into your photos for example, or the alignment might be wrong. All that time you spent on your layout, wasted.
But my pattern was a pdf. Surely that’s ok?
Maybe, maybe not. It all depends on the font and how you generated your pdf. Some fonts can be embedded in the pdf when it’s created, meaning that the definition of the font will be associated with the document and it will look as you intended. Some fonts, but not all.
How do we know?
You need to look at the properties of the font. On my Windows 8.1 pc this is in c:\\Control Panel\Appearance and Personalisation\Fonts but these system things change so frequently that it’s easiest just to search for “fonts” on your machine. From here you can find the properties of the font you want to use.
These are the properties for the StitchMastery Dot font. The important thing to look at is the “Font Embeddability” – here it is “Print and Preview”.
Different options for font embeddability and what they mean
||The gold standard. Not only can you embed this in your document, but also your customer can save it to their machine and use it in other documents.
||It can be embedded in your document, but can only be used on your customer’s machine for your document. They will be able to edit this font which is useful for customers who like to make notes.
|Print and Preview
||It can be embedded in your document but your customer will only be able to view or print it. If they want to edit your document, they’ll have to use a different font. Not only that, but they won’t be able to select any of your text to highlight.
||Cannot be embedded in your document. Don’t even think about using this.
This is the information that is available to you on a Windows machine. On an Apple machine all it tells you for emeddability is “yes” or “no”. “No” means that it’s a restricted font, “Yes” can mean any of the other options, but you can’t tell which. If it’s important to you to give your customers full control, then you’ll have to find that information by searching on the internet.
What does it mean to embed a subset?
Sometimes you’ll see that a document has a subset of the font embedded. This is fine, it means that only the characters that have been used in your document have been embedded. This means everything you’ve written will look as you intended, but the file size will be smaller.
So what should I do?
If you want your customers to get the best out of your document, then do a little research and make sure you can embed your chosen font in the document. One final thing though, please make sure to check the licence and choose one that can be used commercially – either you can pay for it, or there are a lot available free. Font designers are like knitwear designers – they don’t want someone using an illegal copy of their hard work any more than we do!